Home

 

"It is good to have an end to journey towards,
but it is the journey that matters in the end."

Ursula K. le Guinn - Award-winning author
 

 

An Introduction to Marketing

Marketing Skills for busy Executives:

       

 Journey Learning Products

 
::    CEO / Senior Director  
::    Management Skills  
::    Sales Skills  
::    Sales Management  
::    Business Skills  
::    Marketing Skills  
::    Health & Safety  
       
 
:: Need to understand the term Marketing ?
:: Want to
know the best way to position a product ?
:: Looking to develop a successful marketing strategy ?

---------------------------------------------------------------

Who will benefit from the programme ?
---------------------------------------------------------------
 

An Introduction to Marketing
is suitable for anybody with a specific marketing responsibility or managers of specific service areas.

---------------------------------------------
An Introduction to Marketing
---------------------------------------------

 
The term
Marketing is often misunderstood and confused with selling, advertising and promotion.  In fact marketing is a complex strategy which is about positioning a product or service to meet the needs of the customer or community whilst meeting the needs of the organisation.  This programme discusses the benefits of marketing and how to practically establish a marketing strategy with supporting plans.
 
------------------------------------------------------------
An Introduction to Marketing includes:
------------------------------------------------------------

Key information on the following topics:

   
  The Definition of Marketing

  Determining the features and benefits of your products and service

  Developing a marketing strategy

  Linking the marketing strategy to the business plan

  Carrying out a SWOT analysis
£295 + Vat
  Developing a resultant action plan

  Identifying market research requirements

  Conducting market research as needed

  Identify opportunities for promotional activity

  Producing effective promotional materials.
 
--------------------
Set Includes:

--------------------
   
  A total of 4 CDs

  An Introduction to Marketing audio development programme

  Audio Development Programme Introductory Tips & Tricks CD

  CD-Rom guide to Marketing  
 
-----------------------------------------------------------------------------------------------------------------------------------
Your FREE DEMO CD

Click here to apply for your FREE Demonstration CD now (UK companies only)

----------------------------------------------------------------------------------------------------------------------------------- 
 
 

About Journey Learning

Journey Learning is the UK's leading consultancy for the development and production of audio content for training and communication purposes.

Benefits of Audio Learning

When compared with traditional training methods, audio learning enables organisations to generate real return on investment since
costs are lower, employee downtime is almost non-existent, time availability for training is rarely an issue and the retention of information is significantly higher, while training is repeatable, consistent and available exactly when needed

   
 

Home     About Us     Executives     Associates
  
Partners     Contact Us